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Affiliate Marketing

Affiliate marketing involves revenue sharing between two web sites. The Affiliate site normally provides free advertising for an e-commerce site and compensation is based on performance i.e., sales, clicks, registrations, or a combination of all.

Affiliate Marketing is the new marketing strategy significant for the e-business world. The reason for the success is that the ‘Merchant’ (advertiser) pays only for the results rather than paying to reach the audience. ‘Pay-for-performance marketing’ is the other apt name for Affiliate Marketing. In addition, the ‘Affiliate’ gains an incentive by permitting the Merchant to post an advertisement on his webpage.

Affiliate Marketing is more helpful when you have a product-based website or are trying to sell products or services instead of gaining a traffic and then monetizing through online advertising. Affiliate Marketing is generally not recommended for websites aiming to generate money through online advertising on their pages.
Affiliate Marketing Solutions  Affiliate Marketing Solutions
  • Cost Per Action
  • Link Building
Affiliate Marketing is a widespread method of promoting a website, wherein an affiliate is paid a commission by the merchant for every visitor, subscriber and/or customer that he provides the merchant through his efforts. It is a modern variation of the practice of paying finder's fees to the individuals who introduce new clients to a business.

Compensation may be based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale). The Merchant offers to pay the Affiliate ‘x’ amount for either a click through from the link of Affiliate’s site, or for a lead (where the visitor signs up for a newsletter, fills in a form etc.) or a percentage of a purchase made by a visitor as a result of a click through.

Even if the visitor does not make a purchase on the advertiser’s site immediately, most programs will offer ‘cookie duration’ of usually around 30-90 days. This means that as long as the visitor has the cookie in their cache; even if they return to the Merchant’s site one month later, the affiliate will still receive the commission from the sale.
Members Involved
The e-Affiliate Marketing Program has a three-tier interrelated structure.
  • The Merchant (the advertiser / publisher)
  • The Affiliate Network (the intermediary)
  • The Affiliate or the Partner (the website owner)
We will provide you an excellent tracking service where the data will be offered to you as per your demand and our criteria. Also, we have a staff that constantly deals with your questions and demands. Likewise, Chanakyas also has a robust support area where you can search for the information you need regarding site functionality and account related queries 24 hours a day. Members can contact us for further queries. The list of benefits of working with an Affiliate Marketing Network is extensive.
  • No extra overheads: Your accounting and affiliate disbursement is taken care of by Chanakyas, your affiliate network.
    Brand awareness: As your site has increased traffic, your brand gains recognition
  • No more Search Engines: The affiliate network lessens your dependence on the search engines, and lets you be seen at the right places for getting sales.
  • Pay-as-per-performance: You don’t have to worry about ROIs (Returns on Investments) as you only pay for the performance.
As the results derived out of being associated with affiliate marketing in any way is manifold, try Chanakyas now and experience the difference!!
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